About Niche Creative | Strategy-Led Creative Studio

Behind the brand

At Niche Creative, we believe great brands are built on more than good design. They need personality, purpose and a clear idea of what they want to say. We bring strategy, design and marketing together to help businesses show up with confidence, connect with the right people and grow in a way that feels true to who they are. We ask questions. We share ideas. We care about the little details. And we work closely with our clients to create brands that don’t just look good, they make sense, get noticed and do their job.

Two creatives. One Niche.

Before Niche Creative, Danelle and Lee-Ann were each doing their own thing - building businesses, working with brands and turning ideas into something real.

Then they realised they were even better together.

Danelle brings the strategy, storytelling and big-picture thinking. Lee-Ann brings the creative eye, bold design and attention to detail. Different strengths, shared standards and a mutual belief that good work should always have a reason behind it.

Together, they built Niche Creative around a simple idea: your brand deserves more than something pretty.

It deserves personality. Purpose. And people who genuinely care about getting it right.

Meet

Lee-Ann McLachlan

Owner & Designer

I’m a creatively driven soul with a deep love for people and a passion for building brands that matter. Blending intentional strategy with imaginative design, I approach every project with care, precision, and purpose. Whether shaping a new visual identity or teaming up with clients to bring their vision to life, I find fulfilment in crafting work that’s not only beautiful - but meaningful and lasting.

My family keeps me centered and are reason I push to do better and stay grounded in what matters most. I believe in living with intention - encouraging, and leading with heart. To me, true success isn’t just about what we create, it’s about the kindness, integrity, and connection we bring to every step of the journey.

063 382 1991 lee-ann@nichecreate.co.za

Meet

Danélle McLachlan

Owner & Designer

I'm a passionate creative with a heart for people and a love for building meaningful brands. With an eye for detail and a drive for excellence, I bring together strategy, creativity, and connection in everything I do. Whether I’m working on a new brand identity or collaborating with clients, I find joy in the process of turning ideas into impactful, lasting work.

Outside of my professional world, I’m a proud mom of two beautiful daughters, happily married to my amazing husband, and a devoted Christian woman. I believe in living with purpose, serving others, uplifting those around me, and using my gifts to make a difference wherever I can. For me, success is rooted not just in what we build, but in how we treat people along the way.

083 301 5708 danelle@nichecreate.co.za

Behind the brand

Lee-Ann McLachlan

Danélle McLachlan

START SOMETHINGBOLD WITH US.

START SOMETHING
BOLD WITH US.